
Incorporated in Dubai · Est. 2024
The quiet weight
of pure gold.
ASU JEWELLERY TRADING L.L.C is a Dubai-incorporated house dealing in fine 22k & 24k jewelry, investment-grade bullion, bespoke commissions and discreet wholesale supply — by appointment.

The Maison
A Dubai house, devoted to the art of gold.
Incorporated in the Emirate of Dubai as ASU JEWELLERY TRADING L.L.C, our maison operates quietly at the intersection of the souk and the vault — sourcing, refining and re-imagining gold for collectors, families and institutions.
Every commission begins in person. A measured conversation. A tray laid out under warm light. Whether you arrive for a single ring, a wedding set, or a hundred-kilo allocation of investment bullion — the meeting comes first.
- License No843799
- Registration No1433162
- DCCI Member No325314
- TradeWholesale & Retail
- Purity22k · 24k · 999.9
- PracticeBy Appointment
Collections
Pieces shaped by hand.


Sahar Studs

Zahab Bangles

Investment Bullion
Bars by the gram,
or by the kilo.
We supply LBMA-grade cast and minted bars — 1g, 10g, 100g, 1oz, 1kg — sourced from accredited Swiss and Emirati refineries. Allocations available wholesale to family offices, banks and bullion dealers, or retail to private clients with full provenance.
Bullion Pricing
Price your kilo, live.
Indicative pricing on 999.9 fine gold bars, computed from live XAU/USD spot. ASU pricing matches the market rate up to 10 kg — and steps down 0.8% for every additional 10 kg you take.
- Spot · XAU/USD—
- Market · per kg—
- USD / AED—
Services
Every service begins
with a conversation.
Private Consultation
In-person, by appointment at our Dubai salon. Tray-side advisory for collectors, brides and investors.
Enquire →Bespoke Commissions
From sketch to setting — wedding sets, signets, bridal suites, and one-of-one pieces hand-finished in our atelier.
Enquire →Wholesale Supply
Trade pricing on 22k & 24k jewelry, daily bullion lots and refined bars for jewelers, dealers and institutions.
Enquire →Retail Boutique
Curated finished pieces — necklaces, bangles, rings, earrings — available for private viewing or direct purchase.
Enquire →Repairs & Restoration
Re-tipping, re-sizing, polishing, stone re-setting and full restoration of heirloom gold — by our master goldsmiths.
Enquire →Bullion & Vaulting
Buy, sell or store investment-grade gold with documented provenance and secure Dubai logistics.
Enquire →
The Atelier
Hands,
loupes,
patience.
Our master goldsmiths work in a small Dubai atelier — slow, deliberate, unhurried. Repairs returned in days, commissions in weeks, heirlooms in the time they deserve.
"Gold remembers every hand that has held it. We try to leave a quieter mark."
By Appointment
Request an in-person consult.
Bespoke pieces, repairs, retail purchases, wholesale jewelry orders and investment-grade gold bar allocations — all begin with a private meeting at our Dubai salon.